EMMA Leads New Trends in Designer Toys at the 2024 CTE China Toy Expo
From October 16 to 18, 2024, the highly anticipated CTE China Toy Expo & Pop Mart Expo will be held at the Shanghai New International Expo Center. This grand event, hosted by the China Toy & Juvenile Products Association (CTJPA), is themed “Sharing Cross-Border Resources, Leading Innovation Trends” and aims to create the largest toy expo in Asia.
In recent years, China’s designer toy market has rapidly emerged, with EMMA standing out prominently. Thanks to its unique design concepts and innovative play experiences, EMMA’s popularity continues to rise, attracting widespread attention. EMMA, known for emphasizing a sense of “ceremony,” cleverly incorporates elements from scenes like afternoon tea, birthday parties, weddings, and lantern festivals into its product designs. With its “cute and refined” style, EMMA successfully transcends age, class, and region, striking a chord with consumers’ “girly hearts.”
As EMMA celebrates its fifth anniversary, it has garnered a large group of loyal female fans, who have grown from young girls into mothers but remain deeply fond of EMMA. EMMA’s versatile designs continue to attract attention from the new generation. This month, EMMA officially launched its plush series “Lovely Emma,” keeping pace with market trends. Following the success of LABUBU in Thailand, demand for soft-face plush toys is booming, and “Lovely Emma” is poised to become the next big hit.
As of now, EMMA has expanded to over 12,000 designer toy stores worldwide and has partnered with several well-known retailers. With annual sales of over 15 million figurines, EMMA’s international fanbase is steadily growing. With a luxurious promotional campaign set to launch in major overseas markets in 2024, EMMA’s global market share and product categories are expected to increase, further solidifying its position in the global designer toy market.
At the CTE China Toy Expo , EMMA will showcase its newest products, sharing this visual feast with toy enthusiasts from around the world. Let’s look forward to EMMA’s exciting performance at this exhibition and the limitless possibilities it will bring to the designer toy market.
