TOP_TOY brand upgrade conference and partner conference & Emma Blind box won another annual success
On September 8, global trendy toy collection store brand TOP TOY held the 2023 brand upgrade conference and partner conference in Shanghai, including many trendy toy brands such as Yanchuang Culture
Participate, lucky Emma blind box won another annual success
TOPTOY global brand strategy upgrade
TOPTOY global brand strategy upgrade
The global brand strategy upgrade was released, with the official announcement of new brand positioning, brand super symbol, global development strategy and “three good” product strategies. In the future, Miniso will be positioned as a collection of lifestyle goods featuring IP design, upgrade to a super brand, and achieve three transformations: from a channel brand to a product brand, from a retail company to a content company, and from customers to users
The road to future success for Yanchuang Culture
Innovative product design
Yanchuang Culture has always been proud of its innovation, whether in toys, decorations or other product fields. We always pursue novel design concepts and focus on the appearance, functionality and interactivity of our products. This innovative spirit is recognized and supported by TOP TOY Popmart. We worked together to create a series of eye-catching blind box products. These products are not only unique in appearance, but also provide opportunities to interact with consumers, making the shopping process more interesting.
TOPTOY Sustainable Development Star Award
Emma Blind box
Adherence to quality craftsmanship
No matter how innovative the product design is, if it does not adhere to high-quality craftsmanship, the product will not last long. Yanchuang Culture has always been committed to excellence in craftsmanship to ensure that every product can stand the test of time and use. As a partner, TOP TOY Popmart is also known for its strict quality standards. This shared commitment to quality makes our cooperation impeccable and ensures the excellence of each product.
Strategic cooperation to expand markets
The strategic nature of our partnerships is one of the keys to our success. The cooperation with TOP TOY Popmart not only stops in the field of product design, but also extends to market expansion. We jointly decided to enter the international market. With TOP TOY’s strong sales channels, our products can quickly enter the global market. This strategic collaboration allows us to expand our market share and bring our brands to the international stage.
Conclusion
The cooperation between Yanchuang Culture and TOP TOY Popmart is a successful example, highlighting the power of innovation, quality and strategic cooperation. We will continue to pursue innovation, ensure product quality, and actively seek new market opportunities to ensure continued growth of our business. Through the combined application of these key elements, we have established a strong presence in the market and will continue to provide customers with a satisfying product experience. This is also our path to future success.
