The so-called Yan Chuang, “Yan’ means development and Chuang’ means creation. The meaning ofthe establishment of Yan Chuang is precisely the combination of development and creation. lt isprecisely because of the original intention of Yan Chuang’s establishment. As a result, an excellentteam such as Sesame Sauce Club was derived, which enabled the company to achieve a counterattackin 2021. Yanchuang Culture is a cultural and creative industry chain company committed to building China’soriginal lP, The company was founded in 2017, and in 2019, the blind box tide play market of thehuman bureau has successively launched MlO dessert cat, EMMA secret forest, ALICE gifts and otherblind box series products that are popular in the market.The company, formerly known as Guangzhou Youqi Culture, established in 2008, has been responsiblefor the design, development, processing and production of lP derivatives for well-known enterprisesand brands such as Tencent, Netease, China Mobile, Wanda Cinema Line, and China Film Co, Ltd, andhas strong derivatives research and development genes. Brand IP incubation and product marketing ideas Brpnd iPincubafipn product markoting idees